PrimaryIO HDM provides customers with ability to utilize the Public cloud for cost reduction, on-demand capacity & agility while retaining full control of data


March 22, 2108 — PrimaryIO, today announced Hybrid Cloud Data Management technology for customers of VMware Cloud™ on AWS. VMware Cloud on AWS brings together VMware’s enterprise-class Software-Defined Data Center (SDDC) software and elastic, bare-metal infrastructure from Amazon Web Services (AWS) to give organizations consistent operating model and application mobility for private and public cloud. PrimaryIO technology enables a range of use cases to leverage the benefits of hybrid cloud on critical data assets to customers of VMware Cloud on AWS.


PrimaryIO Hybrid Cloud Data Management technology is based on deep understanding and profiling of the application behavior at a working set level to enable customers to rapidly move and burst workloads to VMware Cloud on AWS. This enables a range of use cases for customers to leverage the capacity and capabilities of the AWS cloud, while retaining their current storage investments for their persistent data.


As the IT industry looks to adopt the public cloud for cost, capacity and new capabilities, “Compliance” verticals are increasingly challenged to benefit from the explosive growth of cloud capabilities. PrimaryIO technology fills this need by enabling customers to seamlessly leverage their on-premise VMware private cloud investments while benefiting from VMware cloud environment”, said Kumar Ganapathy, CEO of PrimaryIO.


Nick Petheram, CEO of Bell Integration, a leading System Integrator and channel partner in UK, Europe and Singapore said, “PrimaryIO technology with VMware enables our customers in the financial, healthcare, insurance, telco and other markets where data sovereignty is paramount to access the benefits of the cloud. This is especially timely, given the GDPR compliance deadline of May 2018.”


VMware Cloud on AWS technology partners enable customers to deploy the same proven solutions seamlessly in both the public and private cloud. VMware simplifies the deployment and eliminates the need for partners to refactor solutions for VMware Cloud on AWS. If a partner solution works on-premises in a VMware vSphere® environment, it will easily support VMware Cloud on AWS. VMware technology partners complement and enhance native VMware Cloud on AWS service and enable customers to realize new capabilities.


“VMware Cloud on AWS provides customers a seamlessly integrated hybrid cloud offering that gives customers the SDDC experience from the leader in private cloud, running on the leading public cloud provider, AWS,” said Mark Lohmeyer, vice president and general manager of the VMware Cloud Platform Business Unit Solutions such as PrimaryIO HDM enable IT teams to reduce cost, increase efficiency, and create operational consistency across cloud environments. We’re excited to work with partners such as PrimaryIO to enhance native VMware Cloud on AWS capabilities and empower customers with flexibility and choice in solutions that can drive business value.”


About VMware Cloud on AWS

Delivered, sold and supported by VMware as an on-demand service, and running on elastic, bare-metal AWS infrastructure, VMware Cloud on AWS is powered by VMware Cloud Foundation™, the unified SDDC platform that integrates vSphere, VMware vSAN™ and VMware NSX® virtualization technologies. With the same architecture and operational experience on-premises and in the cloud, IT teams can quickly derive business value from use of the AWS and VMware hybrid cloud experience. For more information on the VMware Cloud on AWS partner ecosystem, visit:


About PrimaryIO Inc.

PrimaryIO, Inc. is a enterprise software company backed by top-tier venture investors such as Accel, Partech and others with offices in Silicon Valley, California and Pune, India. For information on PrimaryIO and product availability, please contact PrimaryIO directly. Visit the company at


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VMware, VMware Cloud, vSphere, Cloud Foundation, vSAN, and NSX are registered trademarks or trademarks of VMware, Inc. in the United States and other jurisdictions. <additional trademark notices may be necessary – VMware global/regional communications contacts to confirm>


Media Contact(s):
Vivek Pendharkar
Chief Operating Officer


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